1. Business Overview
Company name:
Example
Morning Brew Coffee Co.
The "Brief Description" field is where you summarize what your company does. Provide a concise overview of your main products, services, or mission to help others understand your business quickly.
Example
We are a neighborhood coffee shop offering freshly brewed coffee, specialty drinks, and homemade pastries in a cozy and welcoming atmosphere.
2. Key partners.
The "Key Partners" field is where you list the external organizations or people that help your business succeed. These are the suppliers, collaborators, or entities that provide resources, services, or support essential to your operations.
Example
Coffee bean supplier (e.g., "ABC Coffee Farms"), Milk supplier (e.g., "Fresh Dairy Co.").
3. Key Activities.
The "Key Activities" field describes the most important actions or tasks your business must perform to deliver value to customers, operate efficiently, and maintain its business model. These are the critical processes that enable your business to run smoothly.
Example
Brewing and serving coffee, Customer service, Marketing and promotions.
4. Key Resources.
The "Key Resources" field identifies the main assets and resources that your business needs to operate successfully. These are the physical, intellectual, human, or financial resources required to perform key activities, deliver value, and meet customer needs.
Example
Coffee machines and equipment, Experienced baristas, Shop location.
5. Value Propositions.
The "Value Proposition" field defines the unique value your business offers to customers. It explains why customers should choose your product or service over competitors. It addresses customer needs and solves their problems, providing them with clear benefits.
Example
High-quality, freshly brewed coffee, Cozy and inviting atmosphere, Loyalty program.
6. Customer Relationships.
The "Customer Relationships" field describes how your business interacts with its customers throughout their journey. It outlines the type of relationship you want to establish and maintain with them, from first contact to long-term loyalty.
Example
Personalized service – Getting to know regular customers by name, Social media engagement – Interacting with customers on platforms like Instagram, Email newsletters – Sending out weekly or monthly updates with promotions.
7. Channels.
The "Channels" field describes the different ways your business communicates with and delivers its value proposition to customers. These are the platforms or methods through which you reach your customers, sell your product or service, and interact with them.
Example
Physical store, Website, Delivery services.
8. Customer Segments.
The "Customer Segments" field identifies the different groups of people or organizations your business aims to serve. These are the target audiences that benefit from your value proposition. Understanding customer segments helps tailor your offerings to meet their specific needs and preferences.
Example
Morning commuters, Remote workers and students, Tourists.
9. Cost Structure.
The "Cost Structure" field outlines the main expenses involved in operating your business. It identifies the key costs necessary to run your business model and deliver value to your customers. These costs are often tied to your key resources, activities, and partnerships.
Example
Rent, Salaries, Supplies.
10. Revenue Streams.
The "Revenue Streams" field identifies how your business earns money from its customer segments. It outlines the different ways your business generates income, from selling products or services to other forms of monetization.
Example
Sales of coffee and drinks, Pastry and food sales, Event hosting.